By Timo Derriks. How are projects addressing change in coastal tourism carried out in everyday life? Studying different projects as practices could reveal useful insights that could foster destination innovation.
Coastal tourism destinations in Northwestern Europe are eagerly trying to reinvent themselves. By means of product development and image enhancement they try to (re)gain an increase in market share. In order to reinvent, innovations in products, process, management and marketing are believed to be necessary. Several projects are being carried out but research on what makes or breaks these projects encompassing a variety of stakeholders with different backgrounds and interests is scarce, but essential. By taking a practice theoretical approach to several case studies in coastal tourism reinvention, innovation possibilities and actual innovations in the making could be studied. By doing so, valuable insights in the change process would benefit tourism destination development studies in particular and tourism innovations and projects addressing change in practice in general as well.
Prof VR (René) van der Duim
Dr KBM (Karin) Peters