The Dutch Ministry of Economic Affairs, Agriculture and Innovation is keen to know how Dutch consumers experience nanotechnological applications in food and if they will accept such food.
Aim of this project is to further explore the perceptions of Dutch consumers of nanotechnology and its applications in food and agriculture. The project builds on the results of research from 2010. In that year a qualitative exploratory study showed that nanotechnology is hardly known among Dutch consumers. However, they have an opinion about practical applications of nanotechnology in food and agriculture.
The research in 2011 resulted in more insight into the perceptions of Dutch consumers towards nanotechnological applications in food and agriculture. Dutch consumers are also divided into seven different groups. The study also provided recommendations for communicating about nanotechnology (applications) in food and agriculture towards consumers. In 2012 these recommendations will be further investigated and deepened.