The private sector is involved in ‘green’ issues in a variety of ways; from local sponsorships to international alliances with NGOs. Companies have a number of reasons for paying attention to issues such as biodiversity and ecosystem services.
Examples are image, cost, customer satisfaction, risk reduction and improved relationships with stakeholders. But companies need indicators and tools to monitor their green efforts, in order to set requirements for their chain partners and to communicate with consumers. Abstract concepts such as ecosystem services, biodiversity, nature and landscape must be translated into impact and performance indicators to measure, monitor and communicate this.
In reality, the private sector still struggles with concepts such as biodiversity and ecosystem services. They are also still unclear on their exact role. This research aims to provide insight into the opportunities and obstacles companies experience when playing a socially-desirable role in protecting nature and biodiversity.