To design examples of sustainable broiler production systems, with special attention for the match between genetic make up of the animals, housing- and management systems to increase welfare of both broilers and their parents.
In the design process stakeholders with a drive to improve sustainability of the broiler production system, are connected. This increases chances for realization of innovative sustainable practices.
Poultry meat production is an international business, with a limited number of key players in a growing market. The Netherlands is important in developments on all levels of the poultry meat industry.
With regard to sustainability, poultry meat has dead lock problems: on the one hand a very low CO2 footprint for animal products, on the other hand opposition with regard to welfare of the inherent extremely efficient birds. The welfare problems are however only recognized in part of the producing and consuming countries.
ResultsBrief of Requirements for broiler, broiler parent, entrepreneur, consumer/citizen and the environment.
Inspiring designs for sustainable poultry production.
Relations between highly motivated stakeholders connected to poultry production, that drive sustainable development.