Diversity in protein transition pathways: current status, key concerns and ways forward

van Mierlo, B.C.; Klerkx, L.W.A.


The market for protein-rich food is in flux. Startups, multinational companies and investment platforms promise an increasing future market and benefits for the environment, human health and animals. What they ultimately pursue and what the advocated protein transition or protein shift entails is, however, unclear. Is it a fundamental shift in diet, a moderate change of plant- versus animal-based protein intake, or a local, extensive change in agricultural practices all over the world?