Rural development organisations are actively engaged in communication. In a changing media landscape, conventional linear and top-down information flows quickly become obsolete. Organisations need communication professionals who know how to use concepts and models to improve and enrich media design and production in processes of social change.
Become an inspiring partner in commissioning media production
Get the picture and make the tools work
As a rural development professional, you increasingly use media in facilitating processes of change. You search for new ideas and knowledge to guide the design and production of media, and want to be a competent and inspiring partner in commissioning and monitoring media production. You want to use creativity and media in learning and change processes.
Media studies, semiotics, representations, narratives, and audience are theoretical points of departure for this course. Participants will learn to apply new concepts, experience the dynamics of the media production process and study its stages: developing and negotiating a brief, pre-production, production, post-production, distribution. The different roles and responsibilities of commissioners, producers and artists will be discussed.
This course is facilitated by professionals who combine activities in communication research, education and media design and production in international settings. It provides a new look on how to use graphics, text and visuals in media for social change. As a participant, you will gain insight into key concepts of media, arts and creative industries. You will learn how to use concepts and models to improve and enrich media design and production in the context of rural development.
Course objectivesUpon completion of the course you will:
- be able to use concepts and models to improve media design and production;
- be able to critically analyse media in development processes;
- have deepened your understanding of the media production process;
- have practiced and improved your visual literacy skills;
- have practiced the use of creativity to support change processes;
- understand the processes of conceptualisation and design.
The course is designed for international mid-career professionals and change agents in the field of rural development: staff of development programs, government and NGOs active in agriculture and rural development.