Rural development organisations are actively engaged in communication. In a changing media landscape, conventional linear and top-down information flows quickly become obsolete. Organisations need communication professionals who know how to use concepts and models to improve and enrich media design and production in processes of social change.
Become an inspiring partner in commissioning media production
This course provides a new look on how to use graphics, text and visuals in media for social change. As a participant, you will gain insight into key concepts of media, arts and creative industries. You will learn how to become a competent and inspiring partner in commissioning and monitoring media production and using creativity and media in learning and change processes.
Experience the dynamics of a media production process
Participants will apply the new concepts in a commissioned media production. You will experience the dynamics of the media production process and study its stages: developing and negotiating a brief, pre-production, production, post-production, distribution. The different roles and responsibilities of commissioners, producers and artists will be discussed.
Course facilitated by professionals
This course is facilitated by professionals who combine activities in communication research, education and media design and production in international settings.
Upon completion of the course you will:
• be able to use concepts and models to improve media design and production;
• be able to critically analyse media in development processes;
• have deepened your understanding of the media production process;
• have practiced and improved your visual literacy skills;
• have practiced the use of creativity to support change processes;
• understand the processes of conceptualisation and design.
Target audience – a course for rural development professionals
The course is designed for international mid-career professionals and change agents in the field of rural development: staff of development programmes, government and NGOs active in agriculture and rural development. Proficiency in English is required.