On November 7th Wageningen UR alumni students met with representatives of the horticultural industry at the floricuture auction in Holambra in Brazil. Over the last decade the floricultural sector rapidly develops in this region and for the next year the area of Phaleanopsis will increase with over 15ha.
Modern technologies like active cooling are used to improve environmental control and mobile cropping systems to reduce labour, since the labourcosts also rapidly increases. The market is strong with over 40 million people in the Sao Paulo region, which is the richest area of Brazil. All horticultural products are sold on the home market which is still growing. Protected vegetable production is still very limited but has large potential in terms of production and quality increase. The main problem to be solved however is the post harvest treatment and logistics. Due to extreme losses during handling and transport the quality at the retail is low while prices are relatively high. During the meeting Wageningen UR and Brazilian partners agreed on further steps to develop cooperative projects to solve the major issues in the fresh vegetable chain.