Project

The role of emotions in information use via social media

Informational governance: the role of emotions in information use via social media to stimulate sustainable consumer behaviour. The project aims to explore which emotions might be effective in stimulating sustainable consumer behaviour, and which social aspects of social media are effective in inducing these emotions and subsequent sustainable behaviour.

The results of this project can be used to identify important relationships between informational governance and emotions that affect sustainable consumer behaviour. The project provides recommendations how companies, public bodies and NGO’s can use elements of individuals’ social environment to induce effective emotions by means of informational governance, and subsequently activate sustainable behaviour.