Scientific testing of consumer behaviour is mostly carried out under controlled conditions and provides insights that can be used to adequately support your marketing decisions. These research techniques, whichare carried out at special test locations, exclude all kinds of external influences on consumer behaviour and subsequently clarify the role played by highly specific factors.
Although the consumer obviously won’t be using your product in a laboratory setting, the observed effect of a single intervention or nudge is often short-lived. A comprehensive approach is imperative to stable, long-term behavioural change: this requires a combination of interventions, which not only involve laboratory testing but also involve actual situations such as those that arise in restaurants, schools or shops.
Wageningen Economic Research achieves behavioural change by developing and testing intervention strategies in so-called real-life situations and by determining the best possible intervention strategy for long-term behavioural change. Our aim is to contribute to global sustainable and healthy consumer habits.