To what extent will the increasing global demand for cheese affect European milk production? African swine fever is causing short-term market turbulence, but what will this mean for global competition in the long term? To what extent will demographics and changing consumer needs leave their mark on food markets? Wageningen Economic Research combines quantitative economic models with qualitative research so that we can create market scenarios for a wide variety of different developments. This allows us to identify what the possible impact of current and future trends will be.
In addition to constructing quantitative outlooks, we have a keen eye for technological developments in the agricultural food sector. We develop qualitative scenarios about the potential disruptions that new technologies can create in existing markets and distribution chains. These scenarios can provide a frame of reference for your commercial policy and allow you to determine the extent to which investments or adjustments will be required for your production and commercial activities.