Your marketing and sales departments work hard every day to promote your product range and sell your products. You may be aware of the short-term effects of your commercial activities, but do you also know whether these make a sufficient contribution to your long-term business objectives? Do your efforts support your long term commercial goals, such as an increase in market demand or continuous improvement in your market share?
In addition to your own efforts, your market performance may be impacted by your competitors’ activities, by government authorities, or by incidents such as the market introduction of an innovation or by the effects of COVID-19. How significantly does this impact your turnover? And how long will this impact last? Wageningen Economic Research can answer these questions for you, so that you can continue to improve the effectiveness of your commercial activities.