- Functions, origins and meaning of consumption:
How do social and behavioural processes (e.g., related to identity, status, social norms and autonomy) influence consumption and lifestyles and how can these processes be acknowledged in interventions?
Example projects: How to navigate a tempting food environment (NWO VIDI project)
- Digitalisation and technology:
How do technological advancements influence consumption and healthy lifestyles (e.g., wearables, sensing and feedback, big data, smartphones) and how can technology be strategically used to change consumption and lifestyles (e.g. eHealth, telemedicine, virtual agents, serious games, gamification.
Example projects: 4TU project Pride & Prejudice; PACO project virtual agents; Digital youth file
- Integrated lifestyle approaches:
How do social and physical contexts influence consumption and healthy lifestyles (e.g. built environment, poverty, education, food access, healthscapes) and how can integral approaches for consumption and healthy lifestyles be designed, implemented and evaluated (e.g., spatial planning for healthy food environments, (personalized) lifestyle interventions combining prevention and health care; poverty reduction to support healthy lifestyles).
Example projects: Samen aan Zet in Harderwijk; Werken is gezond.
The research of the group is embedded in the Wageningen School of Social Sciences (WASS).