
Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Local Business, the newsletter for the section Business Science
Latest publications
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Participatory Methods in Food Behaviour Research: A Framework Showing Advantages and Disadvantages of Various Methods
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Examining Alternatives to Painful Piglet Castration within the Contexts of Markets and Stakeholders: A Comparison of Four EU Countries
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Does participation generate creativity? A dual-mechanism of creative self-efficacy and supervisor-subordinate guanxi
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My style, my food, my waste! Consumer food waste-related lifestyle segments
Projects
At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.
Marketing and Consumer Behaviour Blog
Section Business Science
Wageningen School of Social Sciences (WASS)
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