Marketing and Consumer Behaviour

Latest publications

• The theory of planned behaviour and healthy diet : Examining the mediating effect of traditional food

  Sogari, Giovanni , Pucci, Tommaso , Caputo, Vincenzina , Loo, Ellen J. Van (2023)

• The effect of information nudges on online purchases of meat alternatives

  Segovia, Michelle S. , Yu, No Ya , Loo, Ellen J. Van (2022)

• Partially Green, Wholly Deceptive? How Consumers Respond to (In)Consistently Sustainable Packaged Products in the Presence of Sustainability Claims

  Steenis, Nigel D. , Herpen, Erica van , Lans, Ivo A. van der , Trijp, Hans C.M. van (2022)

• The Nutri-Score algorithm : Evaluation of its validation process

  Bend, Daphne L.M. van der , Eijsden, Manon van , Roost, Michelle H.I. van , Graaf, Kees de , Roodenburg, Annet J.C. (2022)

More publications

Projects

• Digital Twins: Me, My Diet and I

• Body wisdom: responding to internal hunger and satiaton signals in the face of competing cues

• Same, different, new and bio: Consumer responses to sustainable food packaging solutions

More projects

At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.

Agenda

News

• Marketing and Consumer Behaviour group receives funding to combat food waste

  July 22, 2022
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  Betina Piqueras Fiszman featured on the Table Talk podcast

  December 24, 2021

Impact stories

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  Encouraging healthy food choices

  There is no lack of information on healthy and sustainable eating. Whether in education, in information campaigns, in shops, or on product labels,...
• 

  Towards new sustainable apple varieties that consumers like

  The Netherlands is a prominent apple country. Now that the bar in the field of sustainability - for example, less use of plant protection products -...

Marketing and Consumer Behaviour Blog

Section Business Science

MCB is part of the Section Business Science

Wageningen School of Social Sciences (WASS)

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