Publications of the Marketing and Consumer Behaviour Group
Researchers of the Marketing and Consumer Behaviour Group publish on a regular basis in scientific journals, professional journals, scientific and popular books, and proceedings.
Our publications
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(Un)believably Green : The Role of Information Credibility in Green Food Product Communications
Environmental Communication (2024) - ISSN 1752-4032 -
Slow design : Creating long lasting consumer product relationships
Wageningen: Wageningen Science Shop (Report / Wageningen Science Shop 401) -
Consumer acceptance Mycelium
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HelloFresh: Transitioning to a plastic-free future?
International Food and Agribusiness Management Review (2024) - ISSN 1096-7508 -
Risk Communication: Diet, Nutrition, and Health
In: Encyclopedia of Food Safety - Elsevier - ISBN: 9780128225202 - p. 338-343. -
Do tips lead to healthier groceries?
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Pilot: Eiwitmonitor 2023 : Inzicht in de verhouding plantaardige en dierlijke eiwitten in vraag en aanbod
Wageningen: Wageningen Economic Research (WEcR) -
Bundling of inputs and services for sustainable smallholder agriculture : the concepts, theoretical arguments and bundle designs using conjoint analysis
International Journal of Agricultural Sustainability (2024), Volume: 22, Issue: 1 - ISSN 1473-5903 -
Fertilizer use efficiency and economic viability in maize production in the Savannah and transitional zones of Ghana
Frontiers in Sustainable Food Systems (2024), Volume: 8 - ISSN 2571-581X -
Is More Merrier? Consumers’ Inferred Value of Sustainable Aspects for Plastic Food Packaging
Journal of International Food and Agribusiness Marketing (2024) - ISSN 0897-4438