An education experience session comes in many forms. We specialise in Customer Journey Mapping, Awareness Mapping, Design Thinking, and Make your Mark. We used to host offline sessions but host online session nowadays. On this page you can find more information about the sessions and the methods.
The education experience team started in 2018 with identifying the needs of at first students and later on teachers and other education related staff. We used to do this by organising sessions offline. Over the years new methods were added to our toolbox. Based on the questions asked by the team or department within WUR we decide what methods should be used to answer the question.
We used to organise sessions offline, but nowadays we organise sessions online.
We started by organising session on campus. Most sessions were held during the lunch break and included a (vegetarian) lunch. Since March 2020 we had to transform our way of working to online completely. We tried many different tools but are very happy to end up working with MS Teams in combination with the online whiteboard tool Miro.
To give you an impression, we used to use flipovers, lego and other materials during our sessions (image left and bottom right), but nowadays we are using the whiteboard Miro (image top right).
Our four different methods
We started of with (Customer) Journey Mapping for most of our sessions. After a while we noticed that not all questions asked by teams or departments within WUR could be answered by Journey Mapping. Therefore, we looked for other methods and expanded our toolbox to four methods (image below). These four methods help us to find the needs of students, teachers and other educational related staff.
Customer Journey Mapping
We use the customer journey map to gain insights into the process of the service or product by looking at the touchpoints, people, tools, emotions, needs and solutions.
A way to gain insights in the attitudes and behaviour of the participants by looking at what you see, what you hear, what you think and feel, what you say and do, and the pains and gains you (as a participant) experienced.
During design thinking sessions we ask participants to interview each other, identify a problem definition, ideate possible solutions, ask feedback, and come up with an end solution to the initial problem definition. The main value is that groups of participants work on each other's problems and think of solutions.
Make your Mark
During the make your mark method we let participants individually think about and answer a few questions. Plenary we will discuss the answers that got the most votes. In duos the needs are identified whereafter the last steps of design thinking are used. Partcipants will ideate solutions based on the identified needs in the prior step.
Curious about the results of these methods?
If you would like to know what the results of the sessions are, or what the results that belong to a certain method are, please check out our Results page for a general overview.