Improve consumer acceptance of food products containing less sugar
Making a reduced-sugar product that still tastes sufficiently sweet to consumers can be achieved in more ways than simply using sweeteners to compensate for the lack of sugar. Expectations affect our perceptions of taste, so packaging characteristics such as colour and information can actually lead consumers to expect products with reduced sugar to taste sweeter than they are. If you’re interested in psychological strategies that could be suitable for your product, please get in touch.
Download the whitepaper ‘Smart packaging creates a sweeter taste’
If you’re in the food product industry and you work on reformulated food products (reducing sugar, salt and/or fat) you may be interested in our whitepapers about:
- Insights into different psychological strategies for influencing consumer perception of sweetness
- Insights into the most recent research on packaging in relation to consumer psychology
- Answers to frequently asked questions on consumer taste perceptions