Many FMCG companies are looking to ensure their packaging is sustainable before 2030. But how can you define that sustainability for the long term? Packaging lines cannot simply be replaced within a year so how can these goals best be realised in a short timeframe? And what is the most efficient choice economically speaking?
Answering these questions demands a carefully considered packaging strategy (Reduce, Reuse, Recycle or Replace), one which leads to effective and sustainable long-term solutions. Unpack your challenge will see WUR unravel the route to such a strategy by mapping each step and providing all necessary information. This will give companies all the ingredients they need to define or improve their packaging strategy on a scientific basis and achieve their packaging goals much faster.
Share your packaging challenge!
- Submit your main packaging challenge via the form: Unpack your challenge registration
- WUR will select the three most common challenges and invite the three associated companies for a brainstorming session.
- The three companies will each have an individual, two-hour brainstorming session with a multidisciplinary team of WUR experts, put together specifically for each case. Together, they will develop a roadmap to find the most suitable packaging strategy for the company concerned.
- After the session, WUR will share anonymised versions of the roadmaps via social and trade media so that other companies can apply the process steps. Read more about our research for sustainable food packaging.
- CEOs, managers, packaging technologists, purchasers and other professionals from FMCG companies in Europe.
- The three selected companies will send at least two people to take part in the brainstorming sessions; preferably the CEO and/or manager together with a packaging technologist to ensure strategy and implementation go hand in hand. This kind of combination often results in broader support within the company.
- The challenge must reflect the complexity involved in increasing the sustainability of packaging. Simple issues such as choosing between packaging A or B will not be taken into consideration.
- The project only involves challenges in the food domain, specifically fresh products. Challenges aimed at packaging for non-food products will not be taken into consideration.
- The proposers must be FMCG companies operating in Europe. Submissions from solution providers will not be taken into consideration.
- The proposer of the challenge agrees that the results from the brainstorming sessions will be published so that as many companies as possible can apply the process steps. The publications will be anonymous: the three companies will not be named and the cases will be presented in such a way that they cannot be retraced to the company – unless the company wishes to be named. This will be discussed in advance.