Why this programme?
- Understanding consumers to improve quality of life is central to our programme.
- We provide insights from the different perspectives of lifestyles, consumer behavior, product design, economics, communication science.
- You study consumers in contexts relevant to the life sciences domain, integrating insights from a range of natural sciences such a food technology.
- Consumer studies prepares professionals to apply a consumer centered view in business, governmental and non-governmental organizations, and research.
Study programme of MSc Consumer Studies
This is a two years programme, including a hands-on Consultancy course, an Internship and a Major thesis. If you want to know more, check the Study Programme
Application and admission
If you have a BSc in Psychology, Sociology, Economics, Communication Science, Marketing, Consumer Behaviour, Product Design, Agricultural Sciences or Food Sciences and you have included Consumer Science courses in your programme, you might be eligible for this master. Check Admission and Application for more information.
The best way to get to know a place is by getting to know the people. Students share their experiences with you about the master's programme and student life in Wageningen on the page Student experiences.
Typically graduates of the master's Consumer Studies end up in connecting ‘spider in a web’ roles, being able to work with people from different departments and backgrounds. As a graduate you have various career opportunities. You can work as Consumer Expert in Marketing or Communication departments of Commercial Business, at Market Research companies, in NGO’s or a Government department. Or as a researcher or teacher at a university. For some examples see Future Career