Courses
Below you find the courses classified by Research Theme. If you click on a course, a window will open with the information from the Study Handbook. Note that part of the education in marketing and research methodology is jointly with other chair groups and hence not necessarily under MCB code.
All courses under MCB-code can be found in the Study Handbook.
| MCB-11805 | Introduction to Management and Consumer Studies |
| MCB-31306 | Creating Frameworks for Marketing and Consumer Behaviour |
| BMO-24306 | Management and Marketing |
| BMO-21306 | Advanced Management and Marketing |
| BMO-24806 | Supply Chain Management |
| YSS-32806 | Advanced Supply Chain Management |
| YSS-32306 | Technology and Business Model Innovation |
| MCB-20806 | Principles of Consumer Studies |
| ECH-31306 | Consumer Decision Making |
| MCB-30306 | Consumer Behaviour: Concepts and Research Methods |
| MCB-32306 | Applied Consumer Studies |
| MCB-30806 | Sensory Perception and Consumer Preference |
| YSS-10906 | Analysis of a Problem Situation |
| YSS-20306 | Quantitative and Qualitative Research Techniques in the Social Sciences |
| MAT-22306 | Quantitative Research Methodology and Statistics |
| MCB-32806 | Advanced Sensory Methods and Sensometrics |
| MCB-33306 | Integrated Sensory Science |
| MCB-50306 | Sustainable Marketing |
| MCB-51403 | Capita Selecta Commodity Futures & Options |
| MCB-10806 | Social Psychology |
| MCB-12306 | Consumer Behaviour & Marketing Management |
| BEC-21806 | Introduction to Business Economics, Management and Marketing |
| DEC-51806 | Microfinance and Marketing in Developing Countries |
| SCH-52306 | Theorizing Consumers and Consumption: a Canon of Classics |
| BEC-55806 | Theories for Business Decisions |
| YRM-50806 | Quantitative Research Methods: Multivariate Techniques |