Agriculture and food production is increasingly being digitalised by using all kind of smart devices and intelligent software systems. It may seem like only technical specialists and engineers can help digitalisation, but we think digital innovation is much more a social experiment requiring socio-economic insight.
Digitalisation generates many data from for example crops, animals, logistic movements, and consumers. Data is considered “the new oil", but how do you analyse and use these huge amounts of data for new business models? What information systems can be used? Do you have to develop new systems for data analysis? What about safe handling and sharing of data? Is it fair if others use your data to generate new business?