The Club of 100 – Leading in Horticultural innovation

The ‘Club van 100 - leading in horticultural innovation’ is a collaboration between Dutch suppliers in the horticultural industry which develop knowledge in cooperation with the Business Unit Horticulture and Flower Bulbs of Wageningen University & Research institute in such a way that it creates business for the members. We inspire and create solutions that contribute to more sustainable cultivation and future-fit entrepreneurship for growers worldwide.

Creating impact

The Club of 100 has four strategic roadmaps. Each roadmap has a clear vision and ambitions towards sustainable solutions. We initiate research projects that contribute to the roadmap ambitions in such a way that it becomes applicable for the members or the growers in the sector. This method offers the possibility of creating impact and shows the added value of collaboration towards a sustainable and economical viable sector.

The four strategic roadmaps are:

  • Healthy and productive plant
  • Emission-free cultivation
  • Circular horticulture
  • Autonomous cultivation

Our Members

The Club of 100 has around 80 members that collaborate in an equivalent manner. Whether the partner is smaller or larger, all members have 1 vote. All members are leading in the horticultural sector. This unique collaboration of the entire supply chain makes it possible to be leading in sustainable innovation with the possibility of applying the knowledge at a national level.

The members are representatives of the full supply chain in the horticultural sector. They represent:

  • Greenhouse builders
  • Installation companies in the fields of energy, climate and water
  • Suppliers of growing media
  • Suppliers and producers of nutrients, crop protection means and consumables
  • Banks, insurers and accountant agencies
  • Energy suppliers
  • Suppliers of propagation materials
  • Trade, distribution and storage
Would you like to become a member of the Club of 100? Please contact us!