EM (Eva) Schruff-Lim MSc
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Eva is a PhD researcher in the Marketing and Consumer Behavior group at Wageningen University and Research. After completing a Bachelor in International Business Management, she obtained two Master degrees (MA in Communication, Multimedia, and Market Management from University of Applied Sciences Duesseldorf and MSc in Human Decision Science from Maastricht University).
Current Eva works on a joint project with Dutch retailers that aims to understand how healthier and more sustainable choices can be facilitated in supermarkets. Eva focuses in her work on how in-store transparency interventions can be translated into behavior.
Research consumer behaviour, FOP food labelling, decision support systems, interactive digital interventions, behavior change, food choices, healthy and sustainable diets.