Dairy, sustainability, entrepreneurship, and entrepreneurial behavior are the main topics of my research. Most projects are for private companies. The aim of the projects is to design an approach to achieve real progress in sustaining the chain. Sometimes the focus of the project is on innovation by working with individual primary entrepreneurs or medium-sized processors. But the focus can also be on how to design an approach to achieve broad adoption of best practices or sustainable technology, for example through the development of sustainability programs.