EP (Emily) Bouwman MSc

Promovendus

Contact

As a consumer researcher I am committed to making a positive impact on animal welfare and the environment through understanding what drives consumers’ diet choices. I have a passion for the ethical and moral dimensions of consumer choices, particularly in relation to meat reduction and plant-based diet choices. With a specific interest in the role cognitive dissonance can play in addressing the meat paradox.

Personal information

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Organisation	Wageningen University & Research
Subdivision	Marketing and Consumer Behaviour
Organisation	Wageningen University & Research
Subdivision	Marketing and Consumer Behaviour
Expertise	Consumer psychology, Behavioural change, Consumer studies, Psychology, Statistics, Consumer behaviour, Environmental psychology, Experimental psychology, Social psychology, Social sciences, Statistical analysis, Quantitative methods