Projects - prof.dr.ir. EH (Liesbeth) Zandstra
CSC Project ‘Healthy odors for healthy food Mechanisms of actions and technical solutions for real-life’ (Jan 2021-Dec 2024), with Wageningen University and Symrise AG (The Netherlands).
SENESCYT Project ‘Beyond liking – implicit and explicit measures of food-evoked emotions’ (June 2018 – July 2022), with Wageningen University and Unilever Foods Innovation Centre Wageningen.
TKI Agri & Food Project 'Breaking habits for the better' (Jan 2018 - Dec 2020), with Wageningen Food & Biobased Research, Kikkoman Europe R&D Laboratory, Noldus Information Technology and Unilever Foods Innovation Centre Wageningen.
NWO's Project NUDGIS on nudging food choice into a healthy direction(https://www.nwo.nl/en/research-and-results/research-projects/i/11/11011.html) (March 2014 - April 2019), with Utrecht University, Wageningen University, FrieslandCampina and Unilever Foods Innovation Centre Wageningen.
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Children’s perception of plant-based food alternatives
Children’s perception of plant-based food alternatives - WUR Project Children’s perception of plant-based food alternatives The... -
Healthy odors for healthy food choices
A key challenge of the World Health Organisation is to make the healthy choice the easy and preferred choice. Explicit health communication and... -
Beyond liking – implicit and explicit measures of food-evoked emotions
Positive emotions are critical for the success of food products in the market place. Yet, surprisingly little is known about emotional processes... -
Emotions as nudges: Emotional reinforcement for healthy foods
Central to this project is the design of effective emotional nudges that make the healthy product more attractive (rather than emphasise its healthy...