Xiaoyong Zhang received her MSc degree in agricultural economics and Phd in consumer behaviour at Wageningen University. She was a senior researcher at Wageningen Economic Research before joining Corporate Strategy and Account of WUR. Her academic interest covers consumer behaviour related to food consumption and supply chain economics in China. She published in a number of academic journals, including Public Health Nutrition, Food Policy, International Food and Agribusiness Management Review, International Journal of Consumer Studies, The Journal of Peasant Studies, etc.
Xiaoyong Zhang is currently China Coordinator within WUR. She is responsible for the efficacy and efficienty of WUR operation toward China, which includes promoting and profiling WUR in various venues in China, proactively developing new leads for Wageningen related activities, stimulating and facilitating collaboration amongst scientists between China and the Netherlands. She is an active member/chair of several societies and platforms, amongst others: Wageningen UR China Platform, Global Senior Advisory Committee of United Nations Office for Project Services (UNOPS) for Asia pacific SMART Agriculture & Food Safety Industry Demonstration Zone.
Dr Zhang has managed on seasonal vegetable plots on an ongoing basis since her early days as an undergraduate agricultural economics student in Beijing. It remains her main hobby. Dr Zhang states that it is her way of identifying with farmers and their labour input and constraints alongside her professional and academic career in food production and consumption.