M (Milica) Mladenovic MSc

M (Milica) Mladenovic MSc

Promovendus

Milica graduated with two bachelor degrees in psychology and business management from Saint Francis College in New York City in 2017. Following, she completed a Research Master in Behavioral Science from Nijmegen's Radboud University in 2019. Currently, Milica is a PhD researcher at the department of Marketing and Consumer Behavior.

 

Her research topic revolves around  sustainable packaging technologies and consumer acceptance thereof. The focus of her PhD project is on understanding how graphic and verbal packaging attributes combine to signal sustainability to consumers, and how they influence consequent consumer evaluations of these products.