Y (Yi) Zhang MSc

Y (Yi) Zhang MSc

Promovendus

Yi Zhang is a PhD researcher in the Marketing and Consumer Behavior Group since September of 2020. She graduated with a Bachelor's degree in Psychology from East China Normal University in 2018 and with a Research Master's degree in Social Psychology from Vrije Universiteit Amsterdam in 2020.

Under the supervision of Dr. Erica van Herpen and Dr. Ellen van Loo, her PhD research focuses on whether, when, and why some retail formats (e.g., food subscription boxes) can help reduce household food waste and the extent and reasons that consumers accept these retail concepts.