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Dr. Jaap Sok studied agricultural economics at Wageningen University. He started his PhD in August 2012 at the chair group Business Economics. His research involved the mapping of the motives of dairy farmers to vaccinate their herd in a situation of a disease epidemic. In addition to economic motives, farmers can have intrinsic or social motives to vaccinate. Not only financial compensation, but a mix of policy instruments is therefore needed to make a voluntary vaccination approach effective.
In February 2014, he was appointed as a lecturer, and has taught courses in business economics and management accounting since. As of January 2018, he has started as an assistant professor in the same chair group. In his empirical research he combines psychology with economics, and studies farmer behaviour in different decision contexts.