dr. MJ (Machiel) Reinders

Senior researcher consumer behaviour and marketing

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Machiel Reinders (PhD) is senior researcher Consumer Behaviour and Marketing at Wageningen University and Research, Wageningen Economic Research, The Netherlands. He coordinates and conducts (international) consumer research projects and has the role of senior scientist Consumer & Food within the organisation. His research focuses on consumer behaviour with regard to sustainable and healthy food products and consumer response to food innovations and new technologies. He has published his work extensively in international peer-reviewed journals like Food Quality and Preference, International Journal of Behavioural Nutrition and Physical Activity, Trends in Food Science and Technology, Journal of Cleaner Production and Journal of Environmental Psychology.

Personal information

Availability	Mon Morning Factsheet unavailable Afternoon Factsheet unavailable Tue Morning Available Afternoon Available Wed Morning Available Afternoon Available Thu Morning Available Afternoon Available Fri Morning Available Afternoon Available Available not available
Address	Prinses Beatrixlaan 528 2595BM 'S-GRAVENHAGE
Post address	Postbus/POBox 29703 2502LS 'S GRAVENHAGE
Telephone number	+31703358104
Building/room	Wageningen Economic Research WTC(528)/Flex
Messenger number	WER
Expertise	Consumer studies, Business administration, Marketing, Psychology, Attitudes, Choice behaviour, Consumer behaviour, Consumer preferences, Experiments, Market research, Consumer surveys, Questionnaires, Social psychology, Innovation adoption, Quantitative methods, Intervention