dr.ir. PG (Robert) Goedegebure
Researcherfollow_us_label
Robert Goedegebure is a behavioral scientist, working at the department of Urban Economics at Wageningen University, The Netherlands. He holds a PhD in Marketing and Consumer Behavior. His research focuses on how the social and spatial context affect decision making, for both sustainable as healthy choices. In his research he combines novel technologies (e.g., fMRI and VR) with conventional experimental methods (e.g., self-reports).
Research topics;
Social influence, consumer choice, behavioural economics, interdependent decision making