Are you interested in determining what type of eater you are? FoodProfiler gives you insight into your eating patterns without having to keep a detailed food journal. It sends you a reminder once a day to enter what you have eaten. With the help of other users and researchers at Wageningen University & Research, you will create an overview of your eating patterns and thereby contribute to insights about eating habits in general.
When you enter the information, you will also receive fun food facts.
Measuring food consumption and understanding the factors that determine consumer behaviour is difficult and often takes place in an unstructured and ad hoc way in Europe. No infrastructure exists to systematically collect this data. There is a growing need among governments and businesses for detailed information on consumer eating habits that can be used to shape policies and strategies in the fields of health, sustainability, product development and marketing. This information allows us to monitor vegetable or meat consumption, for example, in order to understand the policy impact.
Technological developments such as apps offer countless opportunities to collect data in an international context. This data can be used to carry out studies on consumer behaviour in relation to food consumption patterns. Wageningen Economic Research is currently developing a new method for collecting data on food consumption patterns.