Guidelines WUR brand name and affiliations

As a WUR researcher, you are required to include the correct WUR affiliation in your research output. The correct and consistent use of the brand name in academic publications is essential for the visibility of WUR’s scientific output in major international citation databases as well as for your own personal visibility.

Improve the visibility of your research

Consistently using the same affiliation makes it easier for others to find your publications. It also makes your publications more likely to be included in your citation counts and other impact measures. Using the same WUR affiliation also enhances citation counts for Wageningen University & Research as a whole and positively affects its rank in the university rankings.

Guidelines for a correct WUR affiliation

WUR researchers need to consider the WUR brand name policy Wageningen University & Research has opted for a monolithic brand policy. This means: one brand and one logo.

The brand name Wageningen University & Research must always be used in the academic publications of a research institute, in combination with the institute’s domain description.

The brand name Wageningen University & Research must always be used in the academic publications of the university, in combination with the name of the chair group.

How to use the name of your chair group

Format:
Chair group, Wageningen University & Research

Use the name as it appears in this list of chair groups.

Examples:

  • Food Microbiology, Wageningen University & Research
  • Animal Production Systems Group, Wageningen University & Research
  • Department of Soil Quality, Wageningen University & Research
  • Laboratory of Nematology, Wageningen University & Research
  • Sociology of Consumption and Households Group, Wageningen University & Research

How to use the name of your research institute

Format:
Institute, Wageningen University & Research

Use the name as it appears in the list of domain descriptions (p.7 Brand policy guidelines), see also this list of research institutes.

Examples:

  • Wageningen Economic Research, Wageningen University & Research
  • Wageningen Food & Biobased Research, Wageningen University & Research