Laurens Klerkx (March 26, 2012)
Facilitating transition: how can communication stimulate 'out-of-the box' thinking and acting?
Radical innovations that thoroughly change society often require taking distance from current practice. For example, to achieve a more sustainable society we will need to radically change our ways we produce food and generate energy. In this lunch seminar I will present an example of an attempt to radically redesign husbandry systems and the role of communication in this process. After that, students are invited to brainstorm about how they would tackle a ‘wicked problem’ that needs radical redesign. Laurens Klerkx is assistant professor at the Communication and Innovation Studies Group. Read more about Laurens Klerkx on his personal page.