Discovering market opportunities

Discovering potential market opportunities

Reliable, pre-competitive data about current and future market developments are essential for your strategic decisions. You may be searching for production opportunities in a new region, or price expectations of essential raw materials. Or you may require greater insight into the long-term implications that potential trade barriers or climate change might have for your business.

It is a challenge to find the right information, and to analyse and interpret it. Wageningen Economic Research has many relevant international data sources at its disposal, which can be linked together to provide unique insights. These insights can support you in making policy and investment decisions.

What we can do for you

Why choose Wageningen Economic Research

  • Decades of being front-runners in innovative global market research
  • We offer evidence-based insights that can be applied to your commercial operations
  • We have an extensive network of experts and a unique knowledge of global agricultural and food markets
  • We offer state-of-the-art data and models and domain expertise

Facts that support your strategic intuition

We investigate and clarify which developments, opportunities, and threats exist in the market, so that you can base your decisions on solid facts. We explore market forces, develop warning systems and determine where the opportunities occur. Our policy research places us in the unique position of being able to rapidly translate the consequences of policy changes for your organisation. This will help you in being aware of current and future trends and also which disruptive factors, such as misconduct in futures markets, trade wars and the outbreak of diseases, might play a role. This knowledge of potential markets, new and conventional technologies, emerging economies and competitors will enable you to improve your competitive market position.
Choosing Wageningen Economic Research affirmed our belief that we’d chosen an independent, renowned research institute. The results in the reports were clearly important for the sector.
Harm Maters, former chair of the Dutch Horticultural Trade Board (DHTB)