Why this programme?
- Understanding consumers to improve quality of life is central to our programme.
- You learn to combine insights from psychology, economics, design, and sociology, in an interdisciplinary perspective.
- You study consumers in contexts relevant to the life sciences domain, integrating insights from a range of natural sciences such a food technology.
- Consumer studies prepares professionals to apply a consumer centered view in business, governmental and non-governmental organizations, and research.
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Study programme of Consumer Studies
This is a two years programme, including a hands-on Consultancy course, an Internship and a Major thesis. If you want to know more, check the Programme of Consumer Studies.
Application and admission
If you have a BSc in Psychology, Sociology, Economics, Communication Science, Marketing, Consumer Behaviour, Product Design, Agricultural Sciences or Food Sciences and you have included Consumer Science courses in your programme, you might be eligible for this master. Check Admission requirements and application procedures for more information.
The best way to get to know a place is by getting to know the people. Students share their experiences with you about the master's programme and student life in Wageningen on the page Student experiences.
The diverse field of consumer studies is looking for academically trained consumer scientists who are able to work with people from different departments and backgrounds. This master will train you to become a multispecialist who is able to connect with the different parties in the field. You can work as consumer expert in marketing or communication departments of commercial business, at market research companies, in NGO’s or a government department. Or as a researcher or teacher at a university. For some examples see Career perspectives and opportunities.