Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Consumer preferences for private label brand vs. National brand organic juice and eggs : A latent class approach
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Self-reported sensitivity to physiological signals of satiation and hunger : Assessment of construct validity
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Increasing saving intentions through leaderboards : A gamification approach
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Oversized Area Indications on Bonus Packs Fail to Affect Consumers’ Transactional Decisions—More Experimental Evidence on the Mars Case
Projects
At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.
News
Impact stories
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Encouraging healthy food choices
There is no lack of information on healthy and sustainable eating. Whether in education, in information campaigns, in shops, or on product labels,... -
Towards new sustainable apple varieties that consumers like
The Netherlands is a prominent apple country. Now that the bar in the field of sustainability - for example, less use of plant protection products -...
Marketing and Consumer Behaviour Blog
Section Business Science
Wageningen School of Social Sciences (WASS)
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