Marketing and Consumer Behaviour

Latest publications

• Developing Measures of Market Orientation : The Case of Ethiopian Seed Producer Cooperatives

  Sisay, Dawit Tsegaye , Verhees, Frans J.H.M. , Trijp, Hans C.M. van (2021)

• Auxiliaries to Abusive Supervisors : The Spillover Effects of Peer Mistreatment on Employee Performance

  Bai, Yuntao , Lu, Lili , Lin-Schilstra, Li (2021)

• Consumer perception of sustainable practices in dairy production

  Naspetti, Simona , Mandolesi, Serena , Buysse, Jeroen , Latvala, Terhi , Nicholas, Phillipa , Padel, Susanne , Loo, Ellen J. Van , Zanoli, Raffaele (2021)

• Participatory Methods in Food Behaviour Research: A Framework Showing Advantages and Disadvantages of Various Methods

  Onwezen, M.C. , Bouwman, E.P. , Trijp, H.C.M. Van (2021)

More publications

Projects

• Digital Twins: Me, My Diet and I

• Body wisdom: responding to internal hunger and satiaton signals in the face of competing cues

• Same, different, new and bio: Consumer responses to sustainable food packaging solutions

More projects

At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.

Agenda

News

• 

  MCB’s Naomi Muñoz Vilches wins the 3ES Eurosense Student Awards

  December 17, 2020
• 

  MCB Online Research Seminar: Ugly Produce Campaigns July 16, 2020

  June 30, 2020

Marketing and Consumer Behaviour Blog

Section Business Science

MCB is part of the Section Business Science

Wageningen School of Social Sciences (WASS)

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