Marketing and Consumer Behaviour

The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.

Latest publications

The Analysis of High-Frequency Finance Data using ROOT

Debie, P. , Verhulst, M.E. , Pennings, J.M.E. , Tekinerdogan, B. , Catal, C. , Naumann, A. , Demirel, S. , Moneta, L. , Alskaif, T. , Rembser, J. , Leeuwen, P. Van (2023)
Paving the way towards future-proofing our crops

Baekelandt, Alexandra , Saltenis, Vandasue L.R. , Nacry, Philippe , Malyska, Aleksandra , Cornelissen, Marc , Nanda, Amrit Kaur , Nair, Abhishek , Rogowsky, Peter , Pauwels, Laurens , Muller, Bertrand , Collén, Jonas , Blomme, Jonas , Pribil, Mathias , Scharff, Lars B. , Davies, Jessica , Wilhelm, Ralf , Rolland, Norbert , Harbinson, Jeremy , Boerjan, Wout , Murchie, Erik H. , Burgess, Alexandra J. , Cohan, Jean Pierre , Debaeke, Philippe , Thomine, Sébastien , Inzé, Dirk , Lankhorst, René Klein , Parry, Martin A.J. (2023)
Success and failure factors in agricultural cooperatives

Sanchez Amiquero, K. , Wubben, E.F.M. , Dam, Y.K. van , Trienekens, J.H. (2023)
Coping with side-selling in cooperatives : A members’ perspective

Benos, Theo , Sergaki, Panagiota , Kalogeras, Nikos , Tzinalas, Dimitrios (2023)

More publications

Projects

More projects

At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.