
Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Developing Measures of Market Orientation : The Case of Ethiopian Seed Producer Cooperatives
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Auxiliaries to Abusive Supervisors : The Spillover Effects of Peer Mistreatment on Employee Performance
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Consumer perception of sustainable practices in dairy production
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Participatory Methods in Food Behaviour Research: A Framework Showing Advantages and Disadvantages of Various Methods
Projects
At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.
Marketing and Consumer Behaviour Blog
Section Business Science
Wageningen School of Social Sciences (WASS)
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