Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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From desktop to supermarket shelf : Eye-tracking exploration on consumer attention and choice
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Food waste as the consequence of competing motivations, lack of opportunities, and insufficient abilities
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Strategies to compensate for undesired gritty sensations in foods
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Using product popularity to stimulate choice for light products in supermarkets: An examination in virtual reality
