Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Virtual reality for biochemistry education: the cellular factory
Horizontal logistics collaboration success factors : expectations versus reality
Potential Protein Production from Lignocellulosic Materials Using Edible Mushroom Forming Fungi
Food system actor perspectives on future-proofing European food systems through plant breeding
At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.
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