Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Intraday liquidity in soybean complex futures markets
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Something underneath? Using a within-subjects design to examine schema congruity theory at an individual level
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The Dark Age of Advertising : an Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile Youtube
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Do plant-based and blend meat alternatives taste like meat? A combined sensory and choice experiment study
Projects
At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.
News
Impact stories
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Encouraging healthy food choices
There is no lack of information on healthy and sustainable eating. Whether in education, in information campaigns, in shops, or on product labels,... -
Towards new sustainable apple varieties that consumers like
The Netherlands is a prominent apple country. Now that the bar in the field of sustainability - for example, less use of plant protection products -...
Marketing and Consumer Behaviour Blog
Section Business Science
Wageningen School of Social Sciences (WASS)
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