Marketing and Consumer Behaviour Group
The marketing and consumer behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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What do you mean by hot? Assessing the associations raised by the visual depiction of an image of fire on food packaging
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Heart rate, skin conductance, and explicit responses to juice samples with varying levels of expectation (dis)confirmation
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Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence
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Oral processing behavior of drinkable, spoonable and chewable foods is primarily determined by rheological and mechanical food properties
