Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Tell me what you imagine and I will tell you what you want: The effects of mental simulation on desire and food choice
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The Biogeographical Foundations of African Marketing Systems
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From desktop to supermarket shelf : Eye-tracking exploration on consumer attention and choice
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Food waste as the consequence of competing motivations, lack of opportunities, and insufficient abilities
Projects
At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.
News
Marketing and Consumer Behaviour Blog
Section Business Science
Wageningen School of Social Sciences (WASS)
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