Marketing and Consumer Behaviour Group
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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As good as expected? How consumer expectations and addition of vegetable pieces to soups influence sensory perception and liking
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Refining the smallholder market integration framework : A qualitative study of Ethiopian pastoralists
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Does pay raise decrease temporary agency workers’ voluntary turnover over time in China? Understanding the moderating role of demographics
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Age, gender, ethnicity and eating capability influence oral processing behaviour of liquid, semi-solid and solid foods differently
