Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Don't judge new foods by their appearance! How visual and oral sensory cues affect sensory perception and liking of novel, heterogeneous foods
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The Vegetarian Butcher: On its way to becoming the world's biggest 'meat' producer?
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The Mechanisms of Social Norms' Influence on Consumer Decision Making : A Meta-Analysis
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Understanding consumer data use in new product development and the product life cycle in European food firms – An empirical study
