Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Exploring variability in detection thresholds of microparticles through participant characteristics
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The effect of ingredient item depiction on the packaging frontal view on pre- And post-consumption product evaluations
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Moving towards a healthier assortment in secondary and vocational school food environments: Perspectives of Dutch students and school food policy professionals
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Explaining attention and choice for origin labeled cheese by means of consumer ethnocentrism
