Marketing and Consumer Behaviour Group
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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The Mechanisms of Social Norms' Influence on Consumer Decision Making : A Meta-Analysis
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Understanding consumer data use in new product development and the product life cycle in European food firms – An empirical study
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Too ugly, but I love its shape : Reducing food waste of suboptimal products with authenticity (and sustainability) positioning
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Comparing wasted apples and oranges : An assessment of methods to measure household food waste
