Marketing and Consumer Behaviour

Latest publications

• I, Robot: How Human Appearance and Mind Attribution Relate to the Perceived Danger of Robots

  Müller, Barbara C.N. , Gao, Xin , Nijssen, Sari R.R. , Damen, Tom G.E. (2020)

• Not only the seed matters: Farmers’ perceptions of sources for banana planting materials in Uganda

  Kilwinger, Fleur B.M. , Marimo, Pricilla , Rietveld, Anne M. , Almekinders, Conny J.M. , Dam, Ynte K. van (2020)

• The impact of a gradual healthier assortment among vocational schools participating in a school canteen programme : Evidence from sales and student survey data

  Kleef, Ellen van , Kremer, Florine , Trijp, Hans C.M. van (2020)

• Reflecting on reflections on COVID-19

  Dam, Ynte K. van , Webbink, J.F. (2020)

More publications

Projects

• Digital Twins: Me, My Diet and I

• Body wisdom: responding to internal hunger and satiaton signals in the face of competing cues

• Same, different, new and bio: Consumer responses to sustainable food packaging solutions

More projects

At the Marketing and Consumer Behavior Group, we contribute to scientific knowledge about marketing strategy and consumer behaviour in the domain of food and agribusiness.
If you want to know more about us, please explore our page, or contact one of the group members.

Agenda

News

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  MCB Online Research Seminar: Ugly Produce Campaigns July 16, 2020

  June 30, 2020
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  WUR, CERN and CORMEC join forces to protect commodity and financial markets

  February 20, 2020

Marketing and Consumer Behaviour Blog

Section Business Science

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Wageningen School of Social Sciences (WASS)

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