Marketing and Consumer Behaviour
The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Using product popularity to stimulate choice for light products in supermarkets: An examination in virtual reality
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Consumer associations about other buyers of suboptimal food – And what it means for food waste avoidance actions
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Served portion sizes affect later food intake through social consumption norms
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The overlooked role of market knowledge in the market integration of Ethiopian pastoralists
