Marketing and Consumer Behaviour Group
The marketing and consumer behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.
Latest publications
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Oral processing behavior of drinkable, spoonable and chewable foods is primarily determined by rheological and mechanical food properties
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Duckweed as human food. The influence of meal context and information on duckweed acceptability of Dutch consumers
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Customer Evaluation of Supply Systems: The Case of Ethiopian Seed Supply Systems
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Effect of mechanical contrast on sensory perception of heterogeneous liquid and semi-solid foods
Highlights
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