Marketing and Consumer Behaviour Group
The domain of the Marketing and Consumer Behaviour Group’s research and education program is the food, agribusiness, and institutions interested in food and agriculture. This domain provides excellent opportunities to contribute to the knowledge in the field of marketing and consumer behaviour.
Chair holder
Our education
The Marketing and Consumer Behaviour Education program has two specialisations:
Marketing Management and Consumer Behaviour. Find out more about the possibilities to follow a course.
News
Follow our blog at: marketingandconsumerbehaviour.nl
Our research
The research program aims to contribute to scientific knowledge in the area of marketing and consumer behaviour being relevant to the domains of agribusiness, food industry,food-related (governmental and NGO) institutions, and consumers. Read more about the research context.
Projects
Latest publications
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Food choice motives, attitude towards and intention to adopt personalised nutrition
Public Health Nutrition (2018). - ISSN 1368-9800 - 11 p.
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Short-term price density forecasts in the lean HOG futures market
European Review of Agricultural Economics 45 (2018)1. - ISSN 0165-1587 - p. 121 - 142.
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Application of Behavior Change Techniques in a Personalized Nutrition Electronic Health Intervention Study: Protocol for the Web-Based Food4Me Randomized Controlled Trial
JMIR Research Protocols 7 (2018)4. - ISSN 1929-0748 - p. e87 - e87.
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All insects are equal, but some insects are more equal than others
British Food Journal 120 (2018)4. - ISSN 0007-070X - p. 852 - 863.
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Mechanical properties affect detectability of perceived texture contrast in heterogeneous food gels
Food Hydrocolloids 80 (2018). - ISSN 0268-005X - p. 254 - 263.