The AI search function on wur.nl

The AI search function is an advanced search engine within the website. It is not a chatbot; you enter a question and receive an answer, but you cannot hold a conversation. The search function combines general background knowledge with the content of wur.nl. Based on this, the system generates a clear and coherent answer, including references to the sources used on the website. This means you not only receive a direct answer but also gain insight into the underlying information.

During development, the AI search function was tested with a focus group. Their feedback was incorporated into further optimisation. 

The AI search function exclusively uses information that is publicly available on wur.nl. Information that is not on the website cannot be found or displayed. For every generated answer, the AI search function shows an overview of the consulted sources and related links, making it always clear on what the answer is based. New content on wur.nl is incorporated into the search function within one day.

Although the underlying technology is comparable to that of ChatGPT, the AI search function runs entirely on WUR's own servers. Search queries and results are not shared with external parties, such as OpenAI. Entered queries are not stored and the system does not learn from individual searches.

To increase reliability, safeguards have been built in. These reduce the likelihood of incorrect or fabricated information. We continue to refine these based on user feedback. 

Our AI Search runs on infrastructure in Sweden and Spain, two countries with above-average clean electricity grids. Whilst the global electricity average is around 480 gCO₂/kWh, we operate at a combined intensity of just ~63 gCO₂/kWh, resulting in emissions of approximately 26kg CO₂ per year. This is 81% lower than the global average use of AI and is equivalent to approximately 100 km of petrol-powered driving.

At WUR, researchers work on applications of artificial intelligence across a wide range of domains, from agriculture and food to living environments and health. Applying AI to our own website fits within this broader digital strategy. With the AI search function, we use technology to make knowledge accessible to our target audiences. At the same time, we are gaining experience in the responsible and transparent use of AI in an academic context and strengthening our expertise in digital innovation.