Nudges, Integrated Pest Management, and Livelihoods Experimental Evidence from Rural Ethiopia

My PhD research looks at how small changes in how we present information or rewards can help farmers and communities adopt better farming and health practices. I focused on rural Ethiopia, studying ways to encourage farmers to use new technologies that can boost crop yields and reduce pests, as well as ways to prevent malaria through house improvements. I found that using social recognition and highlighting risks of not acting (loss framing) are powerful tools to motivate change. These small nudges, combined with support and active participation, can lead to lasting improvements in livelihoods and health. This research shows that understanding local social dynamics and emotions is key to designing effective programs that are sustainable and truly help communities improve their lives.