Master's Sustainable Business and Innovation

The world faces enormous sustainability challenges and must rely for an important part on innovative businesses to address these. To become a part of sustainable solutions, firms and markets need to transform, realising organisational renewal and sustainable value propositions, making effective use of data‐driven and smart innovations, and re‐aligning with partners in global and local value chains. In this Master programme, you will acquire knowledge, skills and competencies from both, business science and marketing, to become a manager, marketer or entrepreneur who can lead a sustainable business, contributing to a sustainable future.

Why this programme?

  • You follow a future-focused programme.
  • You acquire knowledge and skills, and develop competences suited to be a ‘changemaker’ for sustainability.
  • You understand and develop knowledge on managerial decision-making for necessary innovations and renewal.
  • You gain a multidisciplinary perspective on how companies, markets and sectors, related to agribusiness, change to become part of a more sustainable future.

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Study programme of Sustainable Business and Innovation

This is a two years programme, including a hands-on Consultancy course, an Internship and a Major thesis. If you want to know more, check the Programme of Substainable Business and Innovation.

Application and admission

If you have a BSc in Business Science or in Life Science with Business Science courses in your programme you might be eligible for this master. Check Admission requirements and application prodecures for more information.

Student experiences

The best way to get to know a place is by getting to know the people. Students share their experiences with you about the master's programme and student life in Wageningen on the page Student experiences.

I like studying here and the possibility they give you to choose your own path and route.
Student Marjolein

Future career

“The future looks bright!” – After successfully completing the Master's programme in Sustainable Business and Innovation, a wide range of professional opportunities are open to you, in particular at the crossroads of business and sustainability. As typical "boundary crossers",graduates are being able to work with people from different departments and backgrounds. You can, for example start a Traineeship and later work as a manager or consultant in Commercial Business or a Government department. Or as a researcher or teacher at a university. For some examples see Career perspectives and opportunities.


Compare this master's with related programmes at WUR.