Media training
Speaking to journalists is an art in itself. How do you make sure your message comes across clearly, convincingly and credibly, even on camera? How do you stick to your story, even when faced with difficult questions? Media attention requires precise preparation. In this tailor-made course, we prepare you optimally for your media appearance. We devote attention to both content and presentation so that you enter the conversation with a clear message and self-confidence, remain in control, and have impact.
Content and approach
All our courses are interactive skills courses in which you work with concrete assignments and your own materials and case histories. This course will give you the tools to speak to the media with confidence and a good story. You will be given the opportunity to practise, and you will get feedback and tips.
What will be covered?
Topics that may be covered in this course include
- What is news and how does the media work?
- Be prepared: purpose, audience, and message
- Recognising and avoiding pitfalls
- Pitches, one-liners, and statements
- Dealing with difficult questions
- Body language, voice, and appearance
- Word choice, pauses, and intonation
- Gaining and retaining control
- Dealing with tension
What is the outcome of this course?
After completing this course, you will speak to journalists effectively with more ease and confidence and have the impact you want to have thanks to a clear story.
Who is this course suitable for?
For anyone who faces the press as a figurehead, spokesperson, administrator, staff member, or researcher. Even if only for a moment.
Tailor-made course or coaching programme: how does it work?
During an intake interview, we will determine what is desirable and feasible and we will discuss the approach and design of our offer, from a coaching programme to a short workshop or multi-day course. The course can take place in a small group with your team or department, but also one-on-one. Courses take place at our premises or in-company. In some cases, some or all of the course can also take place online. After the intake interview, you will receive an offer with a tailor-made programme.
What are the costs of a tailor-made course or coaching?
The costs depend on the design and duration of the course. You will always receive a tailor-made quotation. An internal rate applies to Wageningen University employees.
Why opt for a communication course or coaching from Wageningen in'to Languages?
- Practical and interactive, based on the latest insights into communication and language.
- Immediately applicable: you work with your own texts and cases.
- Personalised feedback and guidance from experienced, academically trained trainers.
- Broad expertise in communication within diverse and international contexts.
Are you interested?
Would you like more information or are you interested in this course? Please don’t hesitate to contact our tailor-made department. We are happy to discuss the options with you.
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