Media training
Within your organisation, you are the go-to person for the media, but you still find speaking to journalists a challenge. Or perhaps you are working on ground-breaking research as a researcher and you know that this will soon attract media coverage. What do you do when that moment comes? How do you make sure your message comes across clearly, convincingly and credibly, even on camera? How do you stick to your story, even when faced with difficult questions? In this tailor-made course, we prepare you optimally for media appearances. We devote attention to both content and presentation so that you can step into dialogue powerfully and with confidence. You will learn how to speak to journalists effectively, with greater ease and confidence.
Approach and content
First, we’ll have a chat with you. We then translate your wishes and goals into an effective programme. Possible topics in this training include:
- What is news and how do various media work?
- Be prepared: goal, audience and message
- Recognising and avoiding pitfalls
- Pitches, one-liners and statements
- Dealing with difficult questions
- Body language, use of voice and appearance
- Choice of words, silences and intonation
- Gaining and keeping control
- Coping with tension
The meetings are above all practical and result-driven. You practice intensively and are tested in all kinds of ways about sensitive topics. A professional cameraman records and you receive thorough and focused feedback.
What is the target group of a media training course?
For anyone who faces the press as a figurehead, spokesperson, administrator, staff member or researcher. Even if it is only for a short while.
Tailor-made course
We tailor this course to organisations, departments and teams. By means of an intake, we first assess your needs and requirements. This helps us to work toward tailor-made solutions that really work, with a programme that is adapted to all involved.
The course is available on our premises, in-company, or online. A combination is also possible. The costs depend on your specific wishes. You will always receive a tailor-made quote.