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Impact story

Smarter, fairer, greener: Europe unites digital forces for farming’s future

Sjaak Wolfert
Senior researcher at Wageningen Social & Economic Research
WSER team at the 2025 Synergy Days.

“WUR connects farmers, businesses and policymakers in a digital ecosystem that makes agriculture smarter, fairer and greener.”

From robots in the fields to AI and data predicting harvests, the digital revolution is rapidly transforming agriculture. Yet knowledge and resources in the data landscape remain fragmented. Wageningen University & Research has developed a European digital ecosystem of farmers, researchers, technology providers and policymakers. By joining forces and working together, the food system is becoming smarter, more sustainable and more equitable. 

The agri-food sector is digitalising at great speed, with artificial intelligence, robotics and business information systems supporting every step of production in smarter ways. But progress does not happen automatically. Knowledge and resources are scattered, making it difficult to scale up innovations. Farmers are often wary too: what happens to their farm data, and who benefits from it?

“Wageningen University & Research (WUR) is working on ways to share data on yields, crops, climate change and markets more intelligently and securely,” explains senior researcher Sjaak Wolfert. “In a way that ensures the data is not only used efficiently but also benefits everyone. Together with the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature, and European partners, we are taking a leading role in this.” 

SmartAgriHubs: the digital innovation ecosystem

Wolfert and his colleagues built a network of more than 140 Digital Innovation Hubs under the name SmartAgriHubs. These hubs are local centres where expertise, technology and practice come together and are turned into innovative solutions. “The ecosystem is made accessible through the Synergy Portal, where farmers, technology suppliers and policymakers can use an interactive European map to see what other hubs are doing. Contact persons are listed, making it easy to exchange knowledge and experience,” he explains.

Around forty innovation experiments have already brought digital solutions directly into the fields. For instance, farmers in the Baltic States now use a Dutch application for precision farming in potato cultivation. 

Farm of the Future and AI labs

WUR is also working on AgrifoodTEF, providing companies with realistic test environments for AI and robotics. In the Netherlands, WUR leads the national node, with facilities such as the Farm of the Future and AI labs. Here, prototypes are tested in practice with a strong focus on ethics and societal impact.

“This is the case in all our projects,” Wolfert notes. “In ELSA Labs (Ethical, Legal and Societal Aspects), researchers, businesses, policymakers and civil society organisations jointly develop new AI applications while critically examining their implications for people and society. WUR’s ELSA Lab team works with the agri-food sector towards transparent, ethical and responsible use of data. Inspiring examples can be found at  https://ai4sfs.org/nl/innovaties.

For Wolfert the message is clear: “With WUR we have built an ecosystem of farmers, technology providers, researchers and policymakers across multiple projects. This ensures continuous digital innovation within the agri-food sector. By exchanging knowledge and experiences, the food system becomes smarter, more sustainable and more equitable.” 

Collaboration

Partners

WUR collaborates in the SmartAgriHubs Community Board with ILVO, Belgium; ATB Bremen, Germany;  CEMA, European Agricultural Machinery Association; COPA COGECA, European Association of Farmers and Agri-cooperatives; Schuttelaar & Partners; Anamob, Romania; and Walton Institute, Ireland.

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Data: the engine of a fair and sustainable food system

WUR also explores how data can become the driving force behind a fair and sustainable food system through the project Data4Food2030. “Nine case studies, ranging from circular economy to supply chain transparency, show what this can look like in practice,” says Wolfert. “The newly launched Data4Food2030 Monitor can support policy and investment decisions and foster European cooperation.” 

View the Data4Food2030 Monitor

Internet of Things technologies in agriculture

According to Wolfert, building the SmartAgriHubs ecosystem received a major boost from the project Internet of Food and Farm 2020 (IoF2020). In this project, researchers and farmers integrated Internet of Things (IoT) technologies into agriculture. Think of sensors in a cow’s collar or in farm machinery that communicate with other systems via the Internet.

The project brought together more than 70 partners from 16 countries, including farmers, technology providers, researchers and policymakers. “It focused on improving productivity, sustainability and food safety through IoT solutions in sectors such as arable farming and dairy production. SmartAgriHubs has built on this foundation and consolidated the network into a vibrant innovation ecosystem.

 Cropped shot of two young farmers looking at a tablet while working on their farm.

Impact achieved

Impact

Through the European SmartAgriHubs ecosystem, WUR connects over 140 innovation hubs and hundreds of partners. Digital solutions such as precision farming applications and AI tests at farms are being widely adopted. WUR accelerates the digital transition of agriculture and promotes a smarter, greener and fairer food system in Europe. 

Together we make a difference

Contact

Do you have questions about digital transitions in agriculture? Contact our expert.

dr.ir. J (Sjaak) Wolfert

Sr. Scientist Digital Innovation in Agri-Food

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