dr.ir. ARH (Arnout) Fischer

Arnout Fischer is associate professor in consumer behaviour. After his MSc at TUDelft, and a PhD at Eindhoven University of Technology he came to Wageningen to study Consumer interaction with foods. 

General research topic: Consumer response to sustainable innovations and new technologies in agri and food products.

Theoretical approach: Attitude theories in social psychology build heavily on the aggregation of beliefs and feelings into a singular summary evaluation. My aim is to better understand how the underlying multitude of possibly conflicting or confusing beliefs embedded in knowledge and associations about (in)directly related products, emotions and cognitions inform consumer responses towards innovations in food and agriculture interact.

Current research: Ambivalence towards high-tech ecology based agriculture. A range of protein alternatives including, the use of insect protein for human consumption, consumption of algae, mycelia, cultured meat, precision fermentation, local, imported and forgotten protein crops and plant based meat and dairy alternatives.. 

• Van der Mandele Stichting (1-5-2023/31-12-2099)
  Evaluate and give advise on awarding project grants for an (ANBI) foundations (twice a year).
• Journal of Insects as Food and Feed (20-12-2019/31-12-2099)
  Finding reviewers with submitted (original or revised) manuscripts and based on recommendation of the reviewer comments (in connection to standards of the journal) recommend decision to editor in chief for publication, revision or rejection