dr.ir. GG (Gertrude) Zeinstra

Gertrude Zeinstra works as a senior consumer scientist and project leader in the Food, Health & Consumer Research group of Wageningen Food & Biobased Research, The Netherlands. She is involved in research projects that aim to understand consumers’ food choice and eating behaviours in order to facilitate healthy and sustainable eating patterns. Her main interest is to investigate children’s eating behaviour, preferably in real-life settings, with the purpose of finding effective and feasible strategies that encourage healthy eating habits among this specific group of future consumers.