PC (Puck) Guldemond, MSc

Puck Guldemond is a Postdoctoral Researcher at the Strategic Communication Group at Wageningen University & Research. Her PhD focused on the psychological processes that underlie online data-driven political campaigning (Political Microtargeting). Her postdoc focusses on whether social media contribute to polarization. She has experience in quantitative research methods such as thought-listing experiments, eye-tracking experiments and computational methods. Her research interests include data-driven campaigning, political influence and behavior on social media, polarization, and political communication.