S (Süeda) Hallaç, MSc

Süeda completed two bachelor’s degrees in Psychology and Psychological Counseling and Guidance in 2024. She then completed the MSc in Social, Health and Organisational Psychology, specialising in Social Influence, at Utrecht University, graduating cum laude in 2025. Her master’s thesis, “Choosing Through Fear: Trauma-Related Symptoms and Biased Decision-Making in Aversive Contexts,” examined how trauma-related symptoms shape decision-making under uncertainty and emotional stress, combining a modified two-armed bandit task with psychophysiological measures of skin conductance.

Currently a PhD candidate in the Marketing and Consumer Behaviour Group at Wageningen University & Research, working on the Perfectly Imperfect project. From a social-psychological perspective, the research examines how consumers perceive, evaluate and respond to product imperfections, with particular attention to the psychological and social processes that shape these responses. The work explores how factors such as social norms, identity, emotions, attachment and social context may influence whether imperfections are accepted or rejected, and how these processes relate to sustainable consumption. More broadly, everyday products are used as a context for studying social-psychological questions around perception, evaluation, and decision-making.