Marketing and Consumer Behaviour

The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food and agribusiness, and institutions interested in food and agriculture. We teach in various education programmes.


MCB brings unique contributions to multiple BSc and MSc programmes. Our education is rooted in marketing science, consumer behaviour, social psychology, and economics. We integrate basic marketing literature, recent developments in the literature, and our newest & latest research in our teaching.

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