Both marketing and consumer behaviour have distinct disciplinary backgrounds, yet we perceive business and consumer studies as interconnected aspects. At MCB, we merge two perspectives on sustainability: consumer behaviour and business, integrating them into both our educational curriculum and research endeavours. With such an interdisciplinary background, we are in a unique position to introduce an interdisciplinary approach to our students. We believe that such an interdisciplinary approach is required to solve the grand sustainability challenges related to the environmental, societal, and economic environment.
Our education is rooted in social psychology, sociology, economics, and marketing science. We incorporate fundamental marketing literature, recent advancements in the field, and our most current research findings into our teaching. It is crucial for us to establish connections between students and the foundational theories, the latest developments, and our ongoing research. For instance, we supervise numerous BSc and MSc theses that align with our research, often leading to scientific contributions such as publications or newsletters. Our internship opportunities attract the interest of prominent multinational food and agribusiness companies, as well as organizations focused on sustainability leadership.